Insight Benchmarking

How far along the Insight maturity curve is your organisation?

The Insight Management Academy has 15 years of experience benchmarking an organisation's Insight capability, based on its detailed best practice work with organisations in the UK, Europe and North America.

Free Insight Benchmarking provides any client-side Insight leader with a quick but accurate review of their organisation's Insight capability relative to other companies. The survey only takes 15 minutes to complete, and is offered along with a 100 day corporate membership trial. There is nothing to pay, and no obligation to subsequently join.

To benchmark your organisation's Insight capability and begin your free IMA corporate membership trial, please click here


Advanced Insight Benchmarking provides an organisation with a more detailed review of their Insight capability. As well as the Insight Leader Survey which can be provided for free, the full service also includes:

  • Online surveys for the Insight team and, if appropriate, their key stakeholders
  • A detailed discussion with one of the IMA's consultants to explore the evidence that supports these views and the issues raised by them
  • An assessment by the IMA, presented to either your Insight leader or the whole Insight team, showing our conclusions based on all the evidence provided
Advanced Insight Benchmarking is available as a standalone service, but it is also provided each year to all members of the IMA's Insight Forum as part of their membership.

If you would like to contact us to discuss Insight Benchmarking, please click here.