Insight Benchmarking

Benchmark your Insight capability relative to other top organisations

The Insight Management Academy has 15 years experience of benchmarking an organisation's Insight capability based on its best practice work with national and multinational companies.

Free Insight Benchmarking provides an Insight leader with a quick but accurate review of their organisation's Insight capability relative to other companies. The survey only takes 15 minutes for the leader to complete and is offered as part of a 100 day corporate membership trial. There is nothing to pay, and no obligation to subsequently join.

Advanced Insight Benchmarking provides an organisation with a more detailed review of their Insight capability. As well as the Insight Leader Survey which can be provided for free, the full service also includes:

  • Online surveys for the Insight team and, if appropriate, their key stakeholders
  • A detailed discussion with one of the IMA's consultants to explore the evidence that supports these views and the issues raised by them
  • An assessment by the IMA, presented to either your Insight leader or the whole Insight team, showing our conclusions based on all the evidence provided
Advanced Insight Benchmarking is available as a standalone service, but it is also provided each year to all members of the IMA's Insight Forum as part of their membership.

If you would like to contact us to discuss Insight Benchmarking, please click here.