How does your Insight team's capability compare to those in other organisations?
The IMA has experience of benchmarking organisations' Insight capabilities since 2004. Our surveys are based on the detailed best practice work we have done with organisations in the UK, Europe, North America and Asia. We can provide:
Each year, the IMA provides the senior Insight leader at all our corporate members with the chance to complete the Transforming Insight survey, receive a comprehensive benchmarking report, and take part in a 1-hour follow up discussion to talk about the implications.
Our benchmark is drawn from the understanding gained from 400 surveys completed by Insight leaders over the last 5 years, and we encourage all our corporate members to complete the survey each year.
Read more about the process and benefits of leader benchmarking
An extra charge is made for additional surveys, reports and discussions, but Tier 1 members are welcome to use some of their Transforming Insight programme credits instead.
Advanced Benchmarking service
If you would like every team member and/or senior stakeholders' views to be considered, then talk to us about our Advanced Benchmarking service. Every year we provide this for a range of global organisations, either as a standalone service, or using Transforming Insight programme credits.