Insight Forum events

The IMA hosts quarterly best practice events to which all Insight Forum members are invited.

If your organisation is a member, and you are logged in, you can catch up on recent events by clicking through to the event summaries listed below. A summary of our most recent event, held yesterday in London, will be available shortly so keep an eye out for that.

The next Insight Forum event will be on the 28th of November, 2018, where we will be taking a fresh look at Insight CommercialityInvitations will be sent out nearer the time.

If your organisation is not yet a member, and you are interested in attending the next event, please contact us.

Catch up on previous events

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Customer Insight has the potential to transform any organisation's performance, but first our organisations need to transform their Customer Insight. Developing a strategy for how Insight can make a difference in your company may seem daunting, but members have shared some great tips.
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Attendees are still buzzing from the IMA's latest Insight Forum event in London. The emphasis at this event was on member-led contributions, peer to peer discussions and development of best practice around effective ways to generate new insights.
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How does your Insight team nail the business issue? That was the main focus at our first Insight Forum networking event in March this year. Many Insight teams spend most of their time generating new insights, but they have to nail the issue first.
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Insight Knowledge seldom gets the attention it warrants despite teams understanding that there is value in joining up and harvesting a complete body of knowledge. Our Insight Forum members have been getting their heads together to find ways to make it happen