The 'discomfort' of influencing senior audiences
We know one thing that can make influencing feel so uncomfortable is the person we’re trying to influence, particularly when they are very senior. In this guide from the March 2025 Insight forums, we share 6 learnings from an experienced CEO about how to reach senior audiences, make the most of the opportunity, and keep them engaged - plus IMA members' ideas.
Access our Influencing hard to reach senior audiences guide using the link in the section below
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