In this week’s episode 74 of the Transforming Insight podcast, we begin with an analogy I’ve drawn many times between the responsibilities of an Insight leader and the roles performed by the director of a small business.
Michael E Gerber, author of the E-myth books, says that it’s a small business owner’s primary responsibility to work on their business rather than in it. And I believe that it’s an Insight leader’s role to work on their Insight team, rather than just in it.
It’s to help achieve that goal that I’ve been suggesting that senior people in corporate Insight teams might write their own Insight leader’s playbook. To document and develop your ideas for Insight team transformation, whenever you get the chance, and to build up, over time, a plan for how you can optimise your team’s impact in your organisation.
Any small business owner writing a playbook would want to consider their company’s products and how they’re packaged. Similarly, as Insight leaders, I think we should review our Insight team’s products each year (our output), and how our products are packaged (our communications).
Please listen to find out more!
James Wycherley,
Chief Executive, IMA