Insight team training

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration and guidance through advice, benchmarking, online learning, Insight forums and training.

We offer a wide range of training for Insight teams to help them improve their ability to drive change and make Insight more effective. All our workshops are based on the best practice discussed with members over the last 16 years, and delivered by consultants who have all held senior Insight roles for between 15-25 years. We know what it is like to be an Insight professional in a corporate environment, and it is our mission to help others to become more successful.

We provide two types of training for both members and non-members:

 

1. Transforming Insight programme

A new range of online workshops on which you can book individual places. Each workshop is 4 hours long, running between 10am & 12pm and 2pm & 4pm (UK time). Places are strictly limited to ensure that every participant can take an active part in the discussions.

Both members and non-members can book places on our online workshops. However our corporate members receive a number of free or discounted places (see below) so if you are interested in more than one place or more than one workshop you will save money if your organisation signs up for a membership.

Please see below for details. All prices and offers are subject to availability and all membership benefits must be booked before the end of the membership year.

Standard price: £299 +VAT

33% discount price £199 +VAT

Please click on the workshops below to see upcoming dates and the links to the online booking forms. 

Please contact us if you have any questions about our memberships or workshops, or if you would like to make an offline booking.

"A great balance of 'lecture', discussion and tasks that allow you to step back from the day to day and think about the development of insights within your organisation in a different way." (Carlsberg)

"Good way to meet other Insight professionals and spend some time away thinking about your role and what you do away from the 'office' ."  (John Lewis Partnership)

 

2. Insight team support

The IMA can also provide dedicated support just for your Insight team, either as part of a corporate membership or as a standalone service.

This team support can include any of the online workshop topics from the Transforming Insight programme, in addition to a few extra topics - Customer Knowledge, Insight PositioningCommunication Planning and Insight Transformation - which we feel are run more effectively as dedicated team sessions. We can also offer online webinars, expert coaching, regular mentoring or bespoke consultancy, and provide assistance with any question relating to transforming corporate Insight teams and the role they play in your organisation.

Annual membership details can be found here.

Please contact us for more details.

 

If you are not sure which topics to choose for your individual or team training this year, we offer a free 10-minute Insight capability benchmarking service to show how your Insight team compares to over 200 others. Please click on the link below to begin the survey.

Transforming Insight survey

Online workshops now available

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On Tuesday 20th April we will introduce a new workshop for new joiners, explaining the fundamentals of working in an effective Insight team. Aimed at those who have joined from agency roles or from elsewhere in an organisation
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Wednesday 5th May: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their visual communication skills. Our corporate members can use their free places or 33% discount offer
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Thursday 13th May: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their influencing skills. Our corporate members can use their free places or 33% discount offer
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Wednesday 19th May: a 4-hour online workshop designed for corporate Insight professionals who would like to know more about behavioural economics. Our corporate members can use their free places or 33% discount offer
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Tuesday 25th May: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their commercial thinking. Our corporate members can use their free places or 33% discount offer
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Tuesday 15th June: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their consultancy and investigative skills. Our corporate members can use their free places or 33% discount offer
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Thursday 8th July: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their storytelling skills. Our corporate members can use their free places or 33% discount offer
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On Wednesday 14th July we will introduce a new workshop for those who are relatively new to Insight leadership roles or aspire to be leaders one day. What are the main responsibilities of an Insight leader? How do you approach Insight strategy, positioning and transformation?