The conversation around adoption of generative AI is hard to avoid these days.
But what are the threats and opportunities for Insight teams, and how will it affect our strategic thinking about each aspect of Insight management? This was the topic discussed by 67 Insight leaders at the September Insight forum. We had representatives from UK and US organisations as diverse as Carnival, Google, eBay, Haleon, Pearson, Sport Wales and Tesco, plus two of our most recent joiners, General Mills and KFC.
If your organisation is an IMA member and you have a licence to access our Online library, you can now find a new video and new summary of our discussions on this topic at the July and September Insight forums.
Please click here if your organisation is not a member, but you would like to know more!