IMA members have exclusive online access to our detailed best practice material, including 39 Insight leader guides and the introductory videos which summarise our ideas on key Insight management topics. The guides are normally 10 pages long, and new titles are published on a regular basis.
The number of online accounts provided to our corporate members depends on the level of membership which you choose.If your organisation is a member and you have an online account with us, you can use the quick links below to see which guides have been written about each subject and also watch the introductory videos.
Please remember that you will need to log in before you can watch the videos and read the guides. You can request a new password by clicking 'member login' at the top right corner, and then 'request new password'.
If your organisation is not yet a member or you don't have an account with us, you are still very welcome to have a look at the descriptions of the Insight leader guides below. If you think they might be useful and you would like to arrange to have access to them, please contact us and we will be able to help you.
An overview of Insight management
Identifying value for our organisations, through
Driving change within our organisations, through
Leading Insight, through
Optimising impact, through
There is also a summary of all the IMA key principles available now in James Wycherley's book,
Transforming Insight: the 42 secrets of successful corporate Insight teams