IMA members have exclusive online access to our detailed best practice material, including 47 Insight leader guides and a growing library of best practice videos. Together these summarise the key principles of Insight transformation and the ideas discussed at Insight forums over the last 17 years.
The number of online licences provided to your organsation depends on the level of corporate membership which you choose.
Everyone is welcome to browse the topics, but please remember that you will need to log in before you can actually watch the videos and read the guides. You can request a new password by clicking 'member login' at the top right corner, and then 'request new password'.
If your organisation is not yet a member or you don't have an online licence, please contact us and we will be able to help you.
Please click on the quick links below or scroll down to the full library:
- An introduction to Insight management
- Identifying value through Insight generation
- Identifying value through Insight knowledge
- Driving change through influence
- Driving change through communication
- Leading Insight strategy
- Leading Insight people
- Optimising impact through Insight positioning
- Optimising impact through Insight commerciality