Bite-sized best practice for members
Whether you want to develop your Insight team's effectiveness, write an Insight strategy for your company, or transform your organisation's commercial success through Insight, the IMA can now provide you with bite-sized best practice in the form of a series of Insight leader guides.
The guides are each 10 pages long, and new titles are published every month. Recent topics include:
- Insight management - an introduction
- Insight strategy
- Insight people
- Insight commerciality
- Insight influence
If your registered organisation has a Forum, Network or Digital membership, we will tell you when new guides become available. You can access the guides online any time you like but remember to log in using the button on the top right corner of your screen. If you don't have a password, you can request one.