We have a special, extended episode of the Transforming Insight podcast this week!
We're continuing our focus on the 4th P of the Insight Leader’s Playbook – P for partnerships - and I'm joined by two fabulous guests:
- Ruth Hinton, Insight leader at Vue Cinemas and also Chair of AURA, the UK-based volunteer-led organisation, originally the Association of Users of Research Agencies
- James Endersby, CEO of international Insight agency, Opinium, founder of Significant Insights, and current president of the Market Research Society (MRS)
We look at the busy workload of both client-side Insight teams and market research agencies, and the empathy that the best of each demonstrate for the other. This includes the well-being of all concerned in the research process, and steps we can all take to help each other.
Central to the discussion is AURA's Working Well Together charter, which has been designed to foster healthier, thriving collaboration. Ruth talks about the 6 principles enshrined within the charter, and James E. gives his perspective on the principles that agencies think most important and those that he would like us to prioritise.
Do agencies receive all the information that they would like when making proposals for new projects?
Do Insight teams themselves always know the full commercial and strategic context surrounding the business issues?
How can we take time to share feedback at key moments in the research process?
We couldn’t finish our conversation without looking ahead. Will generative AI prompt changes in the mix between agency work and in-house research? And how can we continue to place the emphasis on building great relationships that James and Ruth both see as so critical?
Please listen to find out more!
Transforming Insight podcast
The IMA launched the Transforming Insight podcast in 2022 and it has now been downloaded 18,000 times.
Our largest audiences have been in the UK, USA and Germany, but we have listeners in 63 countries, from Mexico to Malaysia, South Africa to the Seychelles. We're so grateful for all the support!
If you have the ambition to transform your Insight team and its impact in your organisation, please tune in!
We explore the 42 secrets of successful corporate Insight teams, as summarised in the Transforming Insight book, and the ways managers can transform their roles and their team's impact as described in The Insight Leader's Playbook. We also talk to some of the most effective Insight leaders from organisations as diverse as Carlsberg, Coca-Cola, Google, Jaguar Land Rover, McDonald's, Nestle, Sainsbury's and Savage X Fenty.
Please send us your feedback! We welcome all suggestions for how we can make it more inspiring and relevant to the challenges that you face.
James Wycherley
Chief Executive, IMA