We all know the 80:20 rule: that 80% of the value of pretty much anything will be generated by only 20% of the things we do.
So it stands to reason that selecting the most valuable projects for our Insight teams to work on, allocating the right proportion of resources to them, and working on them in the optimal sequence, is going to be critical to the impact we can make.
But whose priorities are we talking about?
Who identifies the business issues that Insight could investigate?
How much agency does the Insight team have in allocating its own time, budget and focus?
In episode 72 of the Transforming Insight podcast we look at:
- The Insight prioritisation matrix
- The paramount importance of proactivity
- Making essential choices
- The daily discipline of prioritisation
- Value-based prioritisation
- A commercial mindset
Please listen to find out more!
Transforming Insight podcast
The IMA launched the Transforming Insight podcast in 2022 and it has now been downloaded 18,000 times.
Our largest audiences have been in the UK, USA and Germany, but we have listeners in 63 countries, from Mexico to Malaysia, South Africa to the Seychelles. We're so grateful for all the support!
If you have the ambition to transform your Insight team and its impact in your organisation, please tune in!
We explore the 42 secrets of successful corporate Insight teams, as summarised in the Transforming Insight book, and the ways managers can transform their roles and their team's impact as described in The Insight Leader's Playbook. We also talk to some of the most effective Insight leaders from organisations as diverse as Carlsberg, Coca-Cola, Google, Jaguar Land Rover, McDonald's, Nestle, Sainsbury's and Savage X Fenty.
Please send us your feedback! We welcome all suggestions for how we can make it more inspiring and relevant to the challenges that you face.
James Wycherley
Chief Executive, IMA