IMA chief executive James Wycherley's new book has received another glowing recommendation, this time in Research World, published by global Insight and Research association ESOMAR.
Transforming Insight: the 42 secrets of successful corporate Insight teams is the subject of five articles this week written by Jack Miles, senior director at Northstar Research Partners and Editor of Research World
"Dear insight professionals, this week you should:
1) Get James Wycherley's awesome book Transforming Insight
2) Buy a pot of superglue
3) Attach Transforming Insight to your desk
4) Refer to the book daily to make sure your work is commercially valuable
Links to all five articles can be found below
Please click here to read "The book you need glued to your desk"
Please click here to read "The book that will help you create commercial value"
Please click here to read "The book that will help you drive change"
Please click here to read "The book that will help you create financial impact"
Please click here to read "The 43rd hidden secret to Insight success"
And if the reviews have inspired you to read the book for yourself...
Please click here to buy your own copy of Transforming Insight