Codify key insights
This Insight leader guide discusses the importance of cultivating joined-up insight by investing time codifying learning about key segments, brands, markets, channels and products, then encouraging Insight team members to discuss new findings and how they relate to established - or assumed - truths.
Access our cultivating knowledge guide using the link in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight knowledge menu, or the main members' library