Insight knowledge

The most effective teams recognise that there is always going to be more value in accumulated understanding than in any one project, so it makes sense to set aside time to join the dots and develop big picture knowledge of customer segments and markets. In short, we should evolve from being Insight hunters to Insight farmers.

Click on the tiles below to access all of our best practice guides, summaries and videos.

Many of these topics are also discussed in Season 1 and 2 of the Transforming Insight podcast (see episodes 10-13).

Return to the online library homepage for information about online access, or to view all topics.

Insight knowledge guides and videos

IMA Red Apostrophe Icon
IMP201: (March 2023 Insight forum topic). This Insight leader guide highlights the importance of Insight farming in creating value for our organisations - cultivating and harvesting insights to develop accumulated big picture knowledge
IMA Red Apostrophe Icon
IMS201: (March 2023 Insight forum topic). This 1-page summary highlights the importance of Insight farming in creating value for our organisations - cultivating and harvesting insights to develop accumulated big picture knowledge
IMA Red Apostrophe Icon
IMV201: (March 2023 Insight forum topic). James Wycherley discusses the importance of Insight farming to create value for our organisations - cultivating and harvesting insights to develop accumulated big picture knowledge
IMA Red Apostrophe Icon
IMP202: (March 2023 Insight forum topic). This Insight leader guide highlights five healthy habits required to develop a knowledge culture and adopt an Insight farming mentality in our teams.
IMA Red Apostrophe Icon
IMS202: (March 2023 Insight forum topic). This 1-page summary highlights five healthy habits required to develop a knowledge culture and adopt an Insight farming mentality in our teams.
IMA Red Apostrophe Icon
IMV202: (March 2023 Insight forum topic). In this video, Emma Jones highlights five healthy habits required to develop a knowledge culture and adopt an Insight farming mentality in our teams.
IMA Red Apostrophe Icon
IMP203: (March 2023 Insight forum topic). This Insight leader guide highlights the key enablers required to support the healthy habits needed to develop a knowledge culture and adopt an Insight farming mentality in our teams.
IMA Red Apostrophe Icon
IMS203: (March 2023 Insight forum topic). This 1-page summary highlights the key enablers required to support the healthy habits needed to develop a knowledge culture and adopt an Insight farming mentality in our teams.
IMA Red Apostrophe Icon
IMV203: (March 2023 Insight forum topic). Emma Jones highlights the key enablers required to support the healthy habits needed to develop a knowledge culture and adopt an Insight farming mentality in our teams.
IMA Red Apostrophe Icon
IMP204: (March 2023 Insight forum topic). This Insight leader guide discusses the key role knowledge management systems play in Insight farming and it provides some tips on how to maximise systems in our Insight teams.
IMA Red Apostrophe Icon
IMS204: (March 2023 Insight forum topic). This 1-page summary highlights the key role knowledge management systems play in Insight farming and it provides some tips on how to maximise systems in our Insight teams.
IMA Red Apostrophe Icon
IMV204: (March 2023 Insight forum topic). Roy Hammond talks about the key role knowledge management systems play in Insight farming and he provides some tips on how to maximise systems in our Insight teams.