An introduction to influencing decision-makers

Influencing decision-makers

Would you like to believe that your insights are enough on their own to convince senior executives to do something differently? 

The reality is that the way that we share our knowledge is at least as important as the insights themselves.

Some Insight teams are very good at this, but it remains the case that many analysts and researchers do not find influencing very easy.

So this guide, and the five others that will follow in this particular series, have been written to inspire Insight leaders to improve their colleagues’ influencing skills.

To read this guide

If your organisation has Forum, Network or Digital membership of the IMA and you are are signed in, you can download the guide from the link displayed below.

If your employer is not yet a member, please contact us if you are interested.