An introduction to influencing decision-makers

Influencing decision-makers

We would all like to believe that our insights are enough on their own to convince senior executives to do something differently.

The reality is that the way that we share our knowledge is at least as important as the insights themselves.

Some Insight teams are very good at this, but many analysts and researchers do not find influencing very easy.

So this guide and the five others in this series have been written to inspire Insight leaders to improve their colleagues’ influencing skills.

If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below. Please remember that you will need to log in before you can access member content.

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Are you interested in other Insight leader guides?

To access other guides about Insight influence, please click here

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