Insights on their own are not enough
We'd all like to believe that our insights are enough on their own to convince senior executives to do something differently. But the reality is that to change our companies’ behaviour, and for the insights our team produce to really make a difference, we need to transform our Insight team's ability to influence. This guide outlines the 5 key aspects to consider.
Access our Introduction to influencing guide using the link in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight influence menu, or the online library homepage