Insight influence

If Insight teams are to drive change, they need to understand senior decision-makers and develop trusted adviser relationships with them. Who are the stakeholders in your organisation that make the biggest decisions? What's their relationship with the Insight team?

You can explore this best practice territory by clicking on the tiles below to access all our guides, summaries and videos.

Many of these topics are also discussed in Season 2 of the Transforming Insight podcast (see episodes 15-17 & 19-20).

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Insight influence guides and videos

An introduction to influencing decision-makers - guide

IMP301: To change our companies’ behaviour, and for the insights our team produce to really make a difference, we need to transform our Insight team's ability to influence. This guide outlines the 5 key aspects to consider.

How to understand decision-makers - guide

IMP302: We cannot influence if we don't understand, and yet many Insight teams have relatively little insight on the audience for their own insight. In this guide we explore what it feels like to be a senior decision-maker in today's corporate environment.

How to improve stakeholder relationships - guide

IMP303: In this guide, we distill the skills involved in becoming a trusted adviser. We look at how these skills can be applied in practice in order to move from transactional and service-based relationships with decision-makers towards more trust-based relationships.

Influencing skills for introverts - guide

IMP304: Most Insight teams have a mix of introverts and extroverts, but our workplaces tend be designed to suit extroverts. How can Insight leaders make the most of introverts' strengths, and make sure they are not inadvertently discriminating against them?

Behavioural economics for Insight teams - guide

IMP305: Behavioural economics represents a fantastic opportunity for Insight teams over the coming decade. This guide explores the core essentials Insight teams need to know in order to influence both consumer decisions and internal corporate decisions.

How to nudge decision-makers - guide

IMP306: A key challenge for Insight teams is how to effectively influence their internal stakeholders. This guide provides hints and tips on how to use behavioural economics to engage decision-makers with insights, providing a greater opportunity to ‘nudge’ their behaviour.

How to successfully influence remotely - guide

IMP307: Do the best practice principles on Insight influence still hold true now that our Insight teams are working from home? Yes they do, but the way we apply them requires more structured thinking and effort

Fuel & friction: how to influence decision-makers - guide

IMP309: (May 2022 Insight forum topic). There are two key elements that can impact on how ideas are adopted - fuel and friction - this guide looks at how Insight teams can overcome any resistance from decision-makers they may encounter.

The 6 principles of Insight influencers - guide

IMP311 (November 2023 Insight forums). Influencers have been around for years in all walks of life, and more so than ever now with the rise in social media. This guide shares learnings from social media influencers that we can apply to the world of Insight.

Fuel & friction: how to influence decision-makers - summary

IMS309: (May 2022 Insight forum topic) This 1-page summary discusses two elements that can impact on how ideas are adopted - fuel and friction - and looks at how Insight teams can overcome any resistance they may encounter.

Following up with confidence - summary

IMS310: (June 2023 Insight forum topic). In this 1-page summary we discuss the benefits of following up on projects to ensure our insights and recommendations are actioned, and provide 5 top tips on how to do it with confidence

The 6 principles of Insight influencers - summary

IMS311 (November 2023 Insight forums). Influencers have been around for years in all walks of life, and more so than ever now with the rise in social media. This 1-page summary shares learnings from social media influencers that we can apply to the world of Insight.

Unleash your inner influencer - summary

IMS312 (November 2023 Insight forums). It's likely that we see a range of different personality types in our teams, and it may appear that influencing comes more naturally to some than others. But influencing can be for everyone we just need to make it feel authentic!

Influencing decision-makers - video

IMV301: In this video James Wycherley introduces the concept of influencing for Insight teams. He talks about the importance of influencing key decision-makers and breaks the approach down into 3 key steps.

Building relationships remotely - video

IMV307: Lisa Dutton explores the reasons why influencing remotely might be a challenge, and how the IMA's best practice principles on understanding and improving stakeholder relationships can help Insight leader and teams.

Tactics for influencing remotely - video

IMV308: Lisa Dutton discusses how to effectively influence stakeholders while working remotely, using a range of behavioural economics tactics.

Fuel & friction: how to influence decision-makers - video

IMV309: (May 2022 Insight forum topic) James Wycherley discusses two elements that can impact on how ideas are adopted - fuel and friction - and looks at how Insight teams can overcome any resistance they may encounter.

Following up with confidence - video

IMV310: (June 2023 Insight forum topic). In this video Lisa Dutton discusses the benefits of following up on projects to ensure our insights and recommendations are actioned, and provides 5 top tips on how to do it with confidence

The 6 principles of Insight influencers - video

IMV311 (November 2023 Insight forums). Influencers have been around for years in all walks of life, and more so than ever now with the rise in social media. This video shares learnings from social media influencers that we can apply to the world of Insight.

Unleash your inner influencer - video

IMV312 (November 2023 Insight forums). It's likely that we see a range of different personality types in our teams, and it may appear that influencing comes more naturally to some than others. But influencing can be for everyone we just need to make it feel authentic!