How to understand decision-makers

Seek first to understand

Working ever longer hours, having to sift through ever increasing amounts of information, and changing roles are just three of the major issues facing senior decision-makers in today's business environment.

No wonder then that many short-circuit to consulting trusted advisers from their own departments, or making decisions unduly influenced by their personal, and often narrow, experience.

The result? Insight teams miss out on being engaged in major initiatives early on, or being consulted on the strategic issue at hand.

This guide takes a look at how a corporate Insight team can go about overcoming these challenges, understand the customers for our own insight and gain influence with decision-makers so that Insight successfully drives change.

To read this guide

If your organisation has Forum, Network or Digital membership of the IMA and you are are signed in, you can download the guide from the link displayed below.

If your employer is not yet a member, please contact us if you are interested.

Other guides in the series

Insight influence guides