A big opportunity for Insight teams
The IMA believes that all Insight teams should have a good understanding of behavioural economics, not just because it helps us to understand how consumers make decisions about our organisation, but also because it provides a fresh perspective on internal corporate decisions. In this guide we explain the concept of behavioural economics and how it can be effective in Insight.
Access our Behavioural economics for Insight guide using the link in the section below
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