If Insight managers are to share knowledge and ideas more effectively, we need to look beyond our day job of running research projects and managing teams of analysts, and think about the ways various communication professionals work.
This 10-page Insight leader guide introduces the 6 characters of Insight communication - the CMO, the consultant, the author, the journalist, the editor and the designer - and considers what we can learn from each.
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Other guides in the series
Insight leader guides: communication