An introduction to successful Insight communication

If Insight managers are to share knowledge and ideas more effectively, we need to look beyond our day job of running research projects and managing teams of analysts, and think about the ways various communication professionals work.

This 10-page Insight leader guide introduces the 6 characters of Insight communication - the CMO, the consultant, the author, the journalist, the editor and the designer - and considers what we can learn from each.

If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below. Please remember that you will need to log in before you can access member content.

If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.

Are you interested in other Insight leader guides?

To access other guides about Insight communication, please click here

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