Think like an Insight consultant
A key challenge with Insight communication is getting cut-through, as everyone is swamped with information and getting decision-makers’ attention is becoming harder. In this Insight leader guide we introduce some key tools - including the Pyramid Principle and SCQAB - which can help us to take a consultants approach and shape our Insight stories more effectively.
Access our structuring communication guide & summary using the link in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight communications menu, or the main members' library