How to structure Insight communications - guide

Think like an Insight consultant

A key challenge with Insight communication is getting cut-through, as everyone is swamped with information and getting decision-makers’ attention is becoming harder. In this Insight leader guide we introduce some key tools - including the Pyramid Principle and SCQAB - which can help us to take a consultants approach and shape our Insight stories more effectively.

Access our structuring communication guide & summary using the link in the section below

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