Time to think like a designer?
We are all visually wired. Research shows that using visuals in our communications makes them more engaging, easier to understand, and can even make our message more persuasive.
Here at the IMA, we believe that when it comes to designing the look and feel of communications and data visualisations, Insight professionals need to ‘think like a designer’.
The complication is that as Insight professionals we are not artists or graphic designers, and we wouldn’t have the time to spend hours creating masterpieces even if we were. So, how can we make our visual communications look good and have impact?
It doesn’t have to be complicated; we can have huge impact just by using simple shapes to communicate our ideas, and stripping back our data visualisations to ensure the key messages leap off the page.
This guide will take you through how to train yourself to think like an Insight designer as well as apply the principles of the Insight editor to your visual communication, so that your key messages stand out.
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