An introduction to Insight strategy


One of the very first Insight leader guides to be published, this is an introduction to the topic of Insight strategy.

If you want Insight to transform your organisation's performance, you first have to transform your Insight team, but very few companies have a comprehensive plan for making this happen.

Based on conversations with over 200 major organisations since the IMA's Insight Forum was launched in 2005, this guide sets out reasons for having an Insight strategy and the key steps involved.

This is recommended reading for anyone who works in a corporate Insight, Research or Analysis team and who wants to see Insight make a bigger difference in their organisation.

If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below. Please remember that you will need to log in before you can access member content.

If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.

Other guides in the series

Insight leader guides: strategy