An introduction to Insight strategy


One of the very first Insight leader guides to be published, this is an introduction to the topic of Insight strategy.

If you want Insight to transform your organisation's performance, you first have to transform your Insight team, but very few companies have a comprehensive plan for making this happen.

Based on conversations with over 200 major organisations since the IMA's Insight Forum was launched in 2005, this guide sets out reasons for having an Insight strategy and the key steps involved.

This is recommended reading for anyone who works in a corporate Insight, Research or Analysis team and who wants to see Insight make a bigger difference in their organisation.

To read this guide

If your organisation has Forum, Network or Digital membership of the IMA and you are are signed in, you can download the guide from the link displayed below.

If your employer is not yet a member, please contact us if you are interested.

Other guides in the series

Insight strategy guides