Insight strategy

Successful Insight teams work hard to identify value and to drive change. But as Insight leaders we also need to choose, shape and articulate a proactive role for Insight in our organisations and this starts by developing an Insight strategy for our company.

You can explore this best practice territory by clicking on the tiles below to access all our guides, summaries and videos.

Many of these topics are also discussed in Season 4 of the Transforming Insight podcast (see episodes 28-32).

Please click here for information about online access or to return to the online library homepage

 

Insight strategy guides and videos

IMA Red Apostrophe Icon
An introduction to Insight strategy - guide
IMP501: If we want Insight to transform our organisations' performance, we first have to transform our Insight teams. But very few companies have a comprehensive plan for making this happen. This guide sets out the reasons for having an Insight strategy and the key steps involved
IMA Red Apostrophe Icon
How to identify the opportunity for Insight - guide
IMP502: A key part of having a successful Insight strategy is having a well-articulated vision for how Insight will make a difference within your organisation. This guide outlines the 6 key steps that will help you to first understand the lie of the land.
IMA Red Apostrophe Icon
How to define your ambition for Insight - guide
IMP503: To develop an Insight strategy you need to understand the lie of the land, but then it is time to reflect on your ambition for Insight to change your organisation. The IMA's Insight Participation Matrix will help frame your vision for the role you want Insight to play in your company
IMA Red Apostrophe Icon
How to identify options for your Insight strategy - guide
IMP504: Like any other department, an Insight team will operate within certain parameters, for example carrying out work of a certain type, within a certain budget. This guide lays out the 7 key choices that effective Insight teams make explicitly to define those parameters.
IMA Red Apostrophe Icon
How to execute an Insight strategy - guide
IMP505: This is where the rubber hits the road - you can formulate a brilliant strategy, but unless you can execute it, you might as well not have bothered. This guide shares best practice for what is essentially organisational change management.
IMA Red Apostrophe Icon
Developing an Insight strategy - summary
IMS501: (July 2023 Insight forums) Very few companies have a comprehensive approach in place to transform Insight in their organisations. This 1-page summary outlines the key steps involved in developing an Insight strategy to support this.
IMA Red Apostrophe Icon
How to prioritise an Insight team's work - summary
IMS506: How do you prioritise your Insight team's work and resources? This is really important as it reflects the type of team you are and helps determines the role you will play this year
IMA Red Apostrophe Icon
The purpose of an Insight team - summary
IMS509 (July 2023 Insight forum) In this summary we discuss the first P of the Insight playbook - Purpose - and highlight the importance of Insight leaders documenting and developing ideas around why the team exists and what our vision and mission will be.
IMA Red Apostrophe Icon
Defining an Insight-driven organisation - summary
IMS510 (July 2023 Insight forum) In this summary we highlight the importance of taking a step back from the strategy development process to think about our organisational context and landscape, with the aim of creating an Insight-driven organisation. 
IMA Red Apostrophe Icon
Developing an Insight strategy - video
IMV501: (July 2023 Insight forums) Very few companies have an Insight strategy in place to help transform Insight in their organisations. This video explains what an Insight strategy is, and outlines the key steps involved in developing one.
IMA Red Apostrophe Icon
How to prioritise an Insight team's work - video
IMV506: How do you prioritise your Insight team's work and resources? This is really important as it reflects the type of team you are and helps determines the role you will play this year
IMA Red Apostrophe Icon
New data for Insight - video
IMV507 (September 2021 Insight forum): Julia Joskey discusses the challenges faced by organisations in getting value from their data investments, and the fact that Insight has a fundamental role to play in creating the data-driven organisations of the future
IMA Red Apostrophe Icon
New decisions for Insight - video
IMV508 (September 2021 Insight forum): Jane Woolley examines our assumptions about the types of business decision that Insight teams set themselves up to inform, considering the 5 key sources of value.
IMA Red Apostrophe Icon
Defining an Insight-driven organisation - video
IMV510 (July 2023 Insight forum) Tim Downing discusses the importance of taking a step back from the strategy development process to think about our organisational context and landscape, with the aim of creating an Insight-driven organisation. 
IMA Red Apostrophe Icon
Transforming Insight strategy at NPR - video
IMV511 (Sept 2023 Insight forum) In this video James chats to Lori Kaplan, VP Audience Insights at NPR and hears about her mission to transform Insight strategy at National Public Radio of America.