How to identify the opportunity for Insight - guide

Understanding the lie of the land

In IMA guide IMP501 An Introduction to Insight strategy, we introduced the idea of creating a vision for how Insight will make a difference within your organisation. This guide outlines the 6 key steps that you will need to work through first. A checklist is provided and we gives some useful tips on how to get into the right mindset to make it happen.

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