How to identify the opportunity for Insight

Understanding the lie of the land

Now that you are familiar with what we mean by an Insight strategy (from reading our Introduction to Insight strategy guide), you will be wanting to create a vision for how Insight will make a difference within your organisation.

This guide is a practical how-to guide that outlines the six key steps that you will need to work through before you can do so. 

A checklist is provided and the guide also gives some useful tips on how to get into the right mindset to make it happen.

To read this guide

If your organisation has Forum, Network or Digital membership of the IMA and you are are signed in, you can download the guide from the link displayed below.

If your employer is not yet a member, please contact us if you are interested.

Other guides in the series

Insight strategy guides