How to identify the opportunity for Insight

Understanding the lie of the land

Now that you are familiar with what we mean by an Insight strategy (from reading our Introduction to Insight strategy guide), you will be wanting to create a vision for how Insight will make a difference within your organisation.

This guide is a practical how-to guide that outlines the six key steps that you will need to work through before you can do so. 

A checklist is provided and the guide also gives some useful tips on how to get into the right mindset to make it happen.

If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below. Please remember that you will need to log in before you can access member content.

If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.

Other guides in the series

Insight leader guides: strategy