How to identify options for your Insight team

Making explicit choices

Does your Insight team tend to carry on doing what it has done before? Is it often forced into taking on additional work or cutting back on budget or headcount?

The most effective Insight leaders take a proactive view of these issues and make recommendations about them which are consistent with their vision of the future. It is very important that this is written down, because putting it in writing forces leaders to confront tradeoffs and issues which can otherwise be brushed aside.

This guide lays out the 7 key areas that an effective Insight team will have identified options and made explicit choices about.

If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below. Please remember that you will need to log in before you can access member content.

If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.

Other Guides in the series

Insight leader guides: strategy