An introduction to successful Insight positioning

Is your Insight team in any position to drive change?

Effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and processes of the wider organisation. It's rather like being a lighthouse - it's not sufficient to shine a beacon on key issues, you also have to be in a position for your light to be seen.

This 10-page guide will introduce you to the key ways in which you can actively influence your Insight team's positioning, and the 4 paths that every Insifght leader can explore.

If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below. Please remember that you will need to log in before you can access member content.

If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.

Other guides in the series

Insight leader guides: positioning