Beacons must be visible
Effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and processes of the wider organisation. They aspire to serve as a lighthouse, a beacon to guide their organisation as it navigates the market.
If such an Insight team is well positioned, decision-makers will automatically look to them for guidance.
However, most Insight teams have to work hard to achieve a strong position. This guide will introduce you to the key ways in which you can actively influence your Insight team's positioning.
If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below. Please remember that you will need to log in before you can access member content.
If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.
Other guides in the series
Insight leader guides: positioning