Is your Insight team in any position to drive change?
Effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and processes of the wider organisation. It's rather like being a lighthouse - you have to be in a position for your light to be seen. This guide introduce the key ways in which we can actively influence our Insight team's positioning, and the 4 paths that every Insight leader can explore.
Access our Intro to Insight positioning guide using the links in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight positioning menu, or the online library homepage