Insight positioning

Successful Insight teams optimise their impact by focusing relentlessly on the position of Insight - its position in the hearts, minds and decision-making processes of the rest of the organisation

You can explore this best practice territory by clicking on the tiles below to access all our guides, summaries and videos.

Many of these topics will also be discussed in future episodes of the Transforming Insight podcast.

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Insight positioning guides and videos

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An introduction to successful Insight positioning - guide
IMP701: Is your Insight team in any position to drive change? To be effective, Insight teams have to strengthen their position in the hearts, minds and processes of their organisations. This Insight leader guides introduces the topic and the 4 key paths we can all explore
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How to develop the Insight team brand - guide
IMP702: Our Insight brand is our promise to our internal customers. It tells them what they should expect from the Insight team, and what they shouldn't. This guide provides advice on how to develop the Insight brand in your organisation.
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How to promote awareness of Insight - guide
IMP703: Building awareness requires a promotional and opportunistic mindset, and Insight leaders need to look for every opportunity to highlight their team and its work. This guide helps Insight teams to be more proactive, and provides tips on how to grab people’s attention.
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How to improve your Insight team's reputation - guide
IMP704: Reputation is the reality of the experience you deliver to your internal customers; whether you actually 'walk the talk' and do what you say on the tin. This guide discusses the importance of creating a positive reputation for your Insight team.
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Insight's role in key processes - guide
IMP705: In order to impact key business decisions, it is important to ensure Insight is available in the 'right place at the right time' in our organisations. This guide discusses the importance of identifying key processes and aligning our Insight accordingly.
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Reassessing the position of Insight - video
IMV706: James Wycherley discusses how Insight teams are in the spotlight now more than ever following the Covid-19 pandemic, and talks about the importance of capitalising on the opportunities this has created.
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Steps to improve the position of Insight - video
IMV707: James Wycherley discusses how Insight leaders should respond to the renewed spotlight on their teams, by considering 4 key pathways to position their team's more effectively for the future.