How to develop the Insight team brand

A promise to our customers

Our Insight brand tells internal customers what they can expect from our products and services, and it differentiates our offering from that of other functions.

All Insight teams have a brand of some sort, whether they realise it or not. Other departments will have a view of what we do and whether they think that is useful or not.

There’s a very good chance that if you’ve never tried to actively manage people’s perceptions, there are probably going to be quite a few different views of Insight. And it’s quite possible that none of them really align with the Insight team’s view of itself or, perhaps more importantly, the view that you would really like everyone else to have.

This guide provides advice on how to take your team's vision and mission and create an effective perception of Insight and its role in the hearts and minds of your potential customers.

If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below. Please remember that you will need to log in before you can access member content.

If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.

Other guides in the series

Insight leader guides: positioning