A promotional and opportunistic mindset
In a consumer world, when we are under pressure and there is too much information out there to get our heads around, we turn to familiar organisations. We haven’t got time to search for others or evaluate what they have to offer, so we stick to the tried and tested.
The same is true for internal stakeholders. The more pressure they are under, the less time they have, and the more competing voices they hear, the more they will rely on the people and departments which are top-of-mind for advice. Sometimes, that simply means they will turn to the advisers that everyone else turns to.
Successful Insight teams are constantly looking to find ways of embedding themselves with key stakeholder groups, so they become top-of-mind for advice and support.
This guide provides suggestions on how to promote awareness of Insight and our Insight teams within the wider organisations in which we operate.
If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below. Please remember that you will need to log in before you can access member content.
If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.
Other guides in the series
Insight leader guides: positioning