Right place, right time
Research shows that 'physical availability’ drives a large proportion of decisions – you buy something if you need it and it’s there. So, it helps if organisations can be in the right place at the right time to satisfy a need. The same is true for Insight teams as well. This guide discusses the importance of identifying key processes and aligning our Insight accordingly.
Access our Insight's role in key processes guide using the links in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight positioning menu, or the online library homepage