How to identify commercial value - guide

Simple and easy to apply

Valuation enables an Insight team to have a clear understanding of the biggest commercial opportunities and threats faced by the organisation, and to assess the potential commercial value of any given business issue. This guide lays out simple valuation techniques to help Insight teams to analyse and think in commercial terms.

Access our Identifying commercial value guide using the links in the section below

(If you can't see any links, you will need to log into your IMA account first)

Click here to: return to the Insight commerciality menu, or the online library homepage