How to identify commercial value

Simple and easy to apply

Valuation techniques help Insight teams to analyse and think in commercial terms. They are like the crankshaft of Insight commerciality. Valuation uses facts and figures from the Business
Blueprint (see IMP802) and converts these into commercial value equivalents.

Valuation enables an Insight team to have a clear understanding of the biggest commercial opportunities and threats faced by the organisation, and to assess the potential commercial
value of any given business issue.

This guide will show you how to use some very simple and yet powerful valuation techniques that will enable your Insight team to enhance the Business Blueprint, prioritise work and provide insights that are more commercial.

To read this guide

If your organisation has Forum, Network or Digital membership of the IMA and you are are signed in, you can download the guide from the link displayed below.

If your employer is not yet a member, please contact us if you are interested.

Other guides in the series

Insight commerciality guides