Drive data up the Insight pyramid
The last few years have seen an exponential rise in the volume of customer and market data, and the amount of analysis our organisations pay for. But how well have we developed and deployed our analysis capability for Insight? We consider 3 areas of Insight management and advise on some related analysis that could be developed to support the creation of big picture knowledge.
Access our Essential Insight analysis summary using the link in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight transformation menu, or the online library homepage