Insight transformation

Customer & Market Insight has the potential to transform any organisation, however most Research and Analysis teams were originally set up as reactive service providers. If we want Insight to transform our organisations, we first have to transform our Insight teams. In this section we introduce the topics of transforming Insight and the Insight playbook.

You can explore this best practice territory by clicking on the tiles below to access all our guides, summaries and videos.

Many of these topics are also discussed on the Transforming Insight podcast (see episodes 4, 8, 14, 18, 22, 27, 33 & 34).

Please click here for information about online access or to return to the online library homepage

 

Insight transformation guides and videos

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IMP001: This Insight leader guide talks about three major developments that have created opportunities for Insight teams, and it introduces 4 key aspects and 8 best practice territories that Insight leaders and teams can use on their journey to Insight transformation
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IMP002: (September 2022 Insight forum topic). This Insight leader guide discusses the importance of entrepreneurial leadership and introduces the Insight playbook - aimed at helping Insight leaders to develop and share ideas for managing and transforming our teams
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IMP003: In this section we provide Insight leaders with a template for the IMA's Insight playbook; a concept which we introduced in our Leading Insight guides and videos.
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IMP006 (July & Sept 2023 Insight forum) The conversation around adoption of generative AI is hard to avoid. But what are the threats and opportunities for Insight teams, and how will it affect our strategic thinking about each of the Insight management territories?
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IMP007 (November 2022 Insight forum). The IMA believes that 3 key changes have impacted on Insight in recent years, and Insight teams have adapted and evolved accordingly. This short guide summarises the key highlights from a recent IMA 'Shape of Insight' survey.
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IMS001: This 1-page summary highlights three major developments that have created opportunities for Insight teams, and it introduces 4 key aspects and 8 best practice territories that Insight leaders and teams can use on their journey to Insight transformation
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IMS002: (September 2022 Insight forum topic). This 1-page summary discusses the importance of entrepreneurial leadership and introduces the Insight playbook - aimed at helping Insight leaders to develop and share ideas for managing and transforming our teams
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IMS004: (January 2023 Insight forum). We highlight how important it is for Insight leaders to reflect on their achievements and ambitions for transforming Insight at the start of each new year and present the 9Ps from the Insight playbook as a tool for structuring our thinking.
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IMS005 (May 2023 Insight forum) In recent years we've seen a huge rise in the amount of customer and market data available to our organisations, but how well have we developed and deployed our analysis capability for Insight?
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IMS006 (July & Sept 2023 Insight forum) The conversation around adoption of generative AI is hard to avoid. But what are the threats and opportunities for Insight teams, and how will it affect our strategic thinking about each of the Insight management territories?
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IMS007 (January 2024 Insight forum) As Insight leaders, we all need a sense of distance and perspective to really embrace Insight transformation. If we were to zoom up to 10,000 feet, can we honestly say that our team looks the way that we want it to?
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IMS008 (January 2024 Insight forum) In this summary we discuss the first P of the Insight playbook - Purpose - and highlight the importance of Insight leaders documenting and developing ideas around why the team exists and what our vision and mission will be.
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IMS009 (February 2024 Insight forum) In this 1-page summary, we outline the second P of the Insight playbook - Profile - and remind Insight leaders that it’s how the rest of the organisation sees us that will determine in large part whether we succeed or not.
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IMV001: In this video, James Wycherley discusses three major developments that have created opportunities for Insight teams, and he introduces 4 key aspects and 8 best practice territories that Insight leaders and teams can use on their journey to Insight transformation
IMA Red Apostrophe Icon
IMV002: (September 2022 Insight forum topic). In this video, James Wycherley discusses the importance of entrepreneurial leadership and he introduces the Insight playbook - aimed at helping Insight leaders to develop and share ideas for managing and transforming our teams
IMA Red Apostrophe Icon
IMV004: (January 2023 Insight forum). James Wycherley discusses how important it is for Insight leaders to reflect on their achievements and ambitions for transforming Insight at the start of each new year and present the 9Ps from the Insight playbook as a tool for structuring our thinking.
IMA Red Apostrophe Icon
IMV005 (May 2023 Insight forum) In recent years we've seen a huge rise in the amount of customer and market data available to our organisations, but how well have we developed and deployed our analysis capability for Insight?
IMA Red Apostrophe Icon
IMV006 (Jul & Sept 2023 Insight forums) The conversation around adoption of generative AI is hard to avoid these days. But what are the threats and opportunities for Insight teams, and how will it affect our strategic thinking about each of the Insight management territories?
IMA Red Apostrophe Icon
IMV007 (January 2024 Insight forum) As Insight leaders, we all need a sense of distance and perspective to really embrace Insight transformation. If we were to zoom up to 10,000 feet, can we honestly say that our team looks the way that we want it to?
IMA Red Apostrophe Icon
IMV008 (January 2024 Insight forum) In this video, James Wycherley discusses the first P of the Insight playbook - Purpose - and talks about the importance of Insight leaders documenting and developing ideas around why the team exists and what our vision and mission will be.
IMA Red Apostrophe Icon
IMV009 (February 2024 Insight forum) In this video, James Wycherley outlines the second P of the Insight playbook - Profile - and reminds Insight leaders that it’s how the rest of the organisation sees us that will determine in large part whether we succeed or not.