Customer & Market Insight has the potential to transform any organisation, however most Research and Analysis teams were originally set up as reactive service providers. If we want Insight to transform our organisations, we first have to transform our Insight teams.
To support this transformation journey, the IMA has developed a set of best practice territories for all teams to explore, and an Insight playbook that all leaders could develop.
Access our Insight transformation guides and videos by clicking on the topic boxes below
Please click here for information about online access or to return to the members' library