Insight transformation

Customer & Market Insight has the potential to transform any organisation, but 18 years of Insight forums have taught us that most Research and Analysis teams were originally set up as reactive service providers.

If we want Insight to transform our organisations, we first have to transform our Insight teams.

To support this transformation journey, the IMA has developed a set of best practice territories for all teams to explore, and an Insight playbook that all leaders could develop.

Please login to your IMA account to access our Insight leader guides and videos

Please click here for information about online access, or to return to the members' library

Please contact us if you have any further questions on IMA membership or online access

Insight transformation guides and videos

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IMP001: This Insight leader guide talks about three major developments that have created opportunities for Insight teams, and it introduces 4 key aspects and 8 best practice territories that Insight leaders and teams can use on their journey to Insight transformation
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IMV001: In this video, James Wycherley discusses three major developments that have created opportunities for Insight teams, and he introduces 4 key aspects and 8 best practice territories that Insight leaders and teams can use on their journey to Insight transformation
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IMP002: (September 2022 Insight forum topic). This Insight leader guide discusses the importance of entrepreneurial leadership and introduces the Insight playbook - aimed at helping Insight leaders to develop and share ideas for managing and transforming our teams
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IMV002: (September 2022 Insight forum topic). In this video, James Wycherley discusses the importance of entrepreneurial leadership and he introduces the Insight playbook - aimed at helping Insight leaders to develop and share ideas for managing and transforming our teams