Insight transformation

Customer & Market Insight has the potential to transform any organisation, however most Research and Analysis teams were originally set up as reactive service providers. If we want Insight to transform our organisations, we first have to transform our Insight teams.

To support this transformation journey, the IMA has developed a set of best practice territories for all teams to explore, and an Insight playbook that all leaders could develop.

Access our Insight transformation guides and videos by clicking on the topic boxes below

Please click here for information about online access or to return to the members' library

Insight transformation guides and videos

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Transforming Insight - guide
IMP001: This Insight leader guide talks about three major developments that have created opportunities for Insight teams, and it introduces 4 key aspects and 8 best practice territories that Insight leaders and teams can use on their journey to Insight transformation
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Leading Insight - guide
IMP002: (September 2022 Insight forum topic). This Insight leader guide discusses the importance of entrepreneurial leadership and introduces the Insight playbook - aimed at helping Insight leaders to develop and share ideas for managing and transforming our teams
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Insight playbook - template
IMP003 In this section we provide Insight leaders with a template for the IMA's Insight playbook; a concept which we introduced in our Leading Insight guides and videos.
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Achievements & ambitions - summary
IMS003: (January 2023 Insight forum). We highlight how important it is for Insight leaders to reflect on their achievements and ambitions for transforming Insight at the start of each new year and present the 9Ps from the Insight playbook as a tool for structuring our thinking.
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Transforming Insight - video
IMV001: In this video, James Wycherley discusses three major developments that have created opportunities for Insight teams, and he introduces 4 key aspects and 8 best practice territories that Insight leaders and teams can use on their journey to Insight transformation
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Leading Insight - video
IMV002: (September 2022 Insight forum topic). In this video, James Wycherley discusses the importance of entrepreneurial leadership and he introduces the Insight playbook - aimed at helping Insight leaders to develop and share ideas for managing and transforming our teams
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Achievements for Insight - video
IMV003: (January 2023 Insight forum). James Wycherley discusses how important is it for Insight leaders to reflect on their achievements in transforming Insight at the start of each new year, and he talks through the 9Ps from the Insight playbook as a tool for structuring our thinking.
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Ambitions for Insight - video
IMV004: (January 2023 Insight forum). James Wycherley discusses how important is it for Insight leaders to look forward and think about their ambitions for transforming Insight in the year ahead, and he talks through the 9Ps from the Insight playbook as a tool for structuring our thinking.