Does your Insight team hunt for data or farm insight?
We spend most of our time hunting for new insights, as opposed to developing Insight. Effective Insight teams aspire to be Insight farmers; cultivating and harvesting accumulated knowledge. This 1-page summary from the March 2023 Insight forums, describes what Insight farming is, why its important and the key things Insight farmers need to know.
Access our Intro to Insight farming summary using the link in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight knowledge menu, or the online library homepage