Think like an Insight consultant
A key challenge with Insight communication is getting cut-through, as everyone is swamped with information and getting decision-makers’ attention is becoming harder. In this 1-page summary we introduce some key tools - including the Pyramid Principle and SCQAB - which can help us to take a consultants approach and shape our Insight stories more effectively.
Access our structuring communication summary using the link in the section below
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Click here to: return to the Insight communication menu, or the online library homepage