Telling tales at work - summary

Human beings are naturally attracted to stories

They can be a hugely powerful tool in helping us to communicate key Insight messages. In this 1-page summary, as discussed at the online Insight forum in June 2022, we provide some useful tips and key principles for effective storytelling in Insight teams, including the benefit of shaping and sharing our stories for maximum impact. 

Access our Telling tales summary using the link in the section below

(If you can't see any links, you will need to log into your IMA account first)

Click here to: return to the Insight communication menu, or the online library homepage