Research agencies can create significant value for Insight teams
Howver supplier management is not a skill that Insight professionals are usually trained on, and as a result, managing agencies can sometimes feel like a full-time job. In this video Emma Jones offers advice on dealing with these challenges and provides a suggested framework for effectively managing research agencies, as discussed at the IMA's February 2022 Insight forums.
Access our managing research agencies video using the link in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight generation menu, or the online library homepage