At the February 2022 online Insight forum we discussed best practice in managing market research agency relationships.
Many Insight teams, especially those working in sectors where there is relatively little customer data, have a heavy reliance on agencies to collect and interpret survey data. However it is rare for Insight teams to have been trained in supplier management, and many complain that managing at least some of their agency relationships is time-consuming, inefficient or ineffective for producing great new insights.
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