Emma Jones

Senior Insight Manager

Emma joined us in April 2019, following a career in corporate Insight roles at E.ON, Barclaycard, BNP Paribas, Barclays and the major retail group Halfords.

She has over 18 years' experience working in a range of senior market research, analysis, customer experience, and Insight management (knowledge & communication) roles. 

At the IMA, Emma leads all of our best practice research and insight and also runs the Transforming Insight capability benchmarking programme. She provides advice to a range of IMA members including Matalan, Saga, Oxfam, Sainsbury's and British Gas.

In addition to a BA (Hons) degree in Business Studies, she also holds a CIM post-graduate diploma in Marketing.

In her spare time she likes to run, attend zumba classes and spend time with her 2 young boys.  

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IMA team