Emma Jones

Insight consultant and head of the Transforming Insight programme

Emma is the newest member of our IMA team, joining us in April 2019.

She has over 15 years' experience working in a range of research, analysis, CX and Insight management roles. This has included time at companies such as E.ON, Barclays and the major retail group Halfords.

Her main areas of expertise are Insight generation, knowledge and communication, and she also co-ordinates the IMA's Transforming Insight programme and Insight capability benchmarking.

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IMA team