
Shaping Insight roles of the future
In this video from the November 2025 Insight forums, James Wycherley discusses the journey all Insight professionals will need to go on to survive and thrive in this ever-changing environment. He introduces the concept of a pyramid which highlights the activity, toolkit and roles needed to become successful Insight activists in our organisations.
Access our From researchers and analysts to activists video using the link in the section below
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