IMP202: How to sow the seeds of Insight knowledge looks at the importance of crystallising new insights and documenting them for future use. If your Insight team already generates joined-up insights that focus on underlying business issues then you have a great advantage; but if your Insight team is a reactive service provider, managing market research projects or producing data on demand, then you will have some work to do before you have anything to feed into the knowledge farming process.
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