How to sow the seeds of Insight knowledge - guide

Crystallise new insights and document them for future use

If your Insight team already generates joined-up insights that focus on underlying business issues then you have a great advantage; but if your Insight team is a reactive service provider, managing market research projects or producing data on demand, then you will have some work to do before you have anything to feed into the knowledge farming process.

Access our sowing the seeds guide using the link in the section below

(If you can't see any links, you will need to log into your IMA account first)

Click here to: return to the Insight knowledge menu, or the main members' library