When should we do DIY research? - video

Should our Insight team do more DIY research?

Traditionally most Insight teams have outsourced the collection and interpretation of survey data to market research agencies. However, we have seen a growing trend for organisations to bring more of their research in-house. In this video, Jane Woolley discusses the advantages and disadvantages of doing DIY market research, from the February 2022 Insight online forum.

Access our DIY research video using the link in the section below

(If you can't see any links, you will need to log into your IMA account first)

Click here to: return to the Insight generation menu, or the main members' library