An introduction to farming Insight knowledge - guide

Does your Insight team hunt for data or farm insight? 

This Insight leader guide makes the case for the evolution of Insight teams from data hunters to Insight farmers. It introduces 5 key aspects: the cultural evolution to Insight farming, sowing the seeds, cultivating knowledge, finding your farmers and developing systems.

Access our knowledge farming guide using the link in the section below

(If you can't see any links, you will need to log into your IMA account first)

Click here to: return to the Insight knowledge menu, or the main members' library