Using behavioural biases to nudge decision-makers
Behavioural economics enables us to gain an enhanced understanding of why internal decision-makers behave the way they do, suggesting how we might change our own behaviour in order to ‘nudge’ theirs. This guide discusses 4 priorities which Insight teams should consider to create greater impact with decision-makers, and includes some practical examples.
Access our Nudging decision-makers guide using the link in the section below
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