Learn from communication professionals
If Insight managers are to share knowledge and ideas more effectively, we need to look beyond our day job, and think about the ways various communication professionals work. This Insight leader guide introduces the 6 characters of Insight communication - the CMO, the consultant, the author, the journalist, the editor and the designer - and considers what we can learn from each.
Access our Introduction to communication guide using the link in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight communication menu, or the online library homepage