Storytelling for Insight teams - guide

Stories have power!

They are probably the most widely used and effective communication tools in human history. As organisations have woken up to the benefits of storytelling, Insight teams have followed the same trend. This guide aims to demystify the process of developing an Insight narrative and give practical tips on how we can all become Insight authors, Insight journalists and Insight editors.

Access our storytelling guide & summary using the link in the section below

(If you can't see any links, you will need to log into your IMA account first)

Click here to: return to the Insight communications menu, or the main members' library