How high do you want to climb?
Company and market analysis is a critical part of the Insight strategy development process, but it doesn’t in itself define a vision for where Insight might get to. We need to reflect on the situation we're faced with and identifying our own ambition for Insight to change that situation. This guide introduces the IMA's Insight Participation Matrix which can help.
Access our Ambition for Insight guide using the links in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight strategy menu, or the online library homepage