Use it or lose it
To really make an ongoing difference, an Insight team has to adopt a commercial mindset in its everyday activities, applying the understanding it has developed to the way it operates each week. This guide describes the 3 key ways in which Insight teams should adopt a more commercial approach to their ways of working.
Access our Applying Insight commercial thinking guide using the links in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight commerciality menu, or the online library homepage