An introduction to Insight return on investment - guide

The holy grail is within reach

Traditionally, the predominant view has been that you can't calculate return on investment for Insight because Insight is simply part of a value chain. However, the IMA strongly believes that you can put a value on Insight. In this guide we explain step by step how to piece the jigsaw together, giving you the opportunity to increase your organisation's investment in Insight.

Access our Intro to Insight ROI guide using the links in the section below

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