Insight Consultancy

The Insight Consultancy service is designed to help the senior executives responsible for insight generation and application to set up, run, and improve their company's insight capabilities.

 Do you want to set up a new Insight function?

 Do you need to write a new insight strategy?

 Do you want to transform your Insight team's capabilities or effectiveness but you're not quite sure where to start?

Using models derived from the IMA's research, our consultancy is structured to help companies appreciate what best in class looks like and takes into account everything the IMA has learned from working with over 100 leading organisations and their Insight leaders over the last decade. But our approach is tailored to your individual situation and we gain enormous satisfaction from getting to understand an organisation's challenges and how we can help you to apply our knowledge of best practice.

Recent clients range from an international pharmaceutical company in North America, to a global car rental company, to not for profit organisations in the UK independent school sector. Our consultancy is delivered by the IMA's directors and by highly experienced executives who have led departments at companies such as Barclays Bank, Royal Mail and Transport for London. 

Please email or call James Wycherley on +44 7982 245807 for more details.


Just a quick bit of good news for you – I’ve been promoted to Head of Insight and added CRM to the remit. The Away Day undoubtedly contributed to this, so thanks for your helping hand.

Head of Customer Insight & CRM, Retail Client

Thank you for the last two days. It was fantastic for me to see lightbulbs switching on in their heads, not once, but several times between yesterday and today, thanks to your excellent tuition

Head of Customer Insight, Retail Client

A unique understanding of both client and agency environments. It has helped us to develop a completely different view of the services we offer, and to bring about step-change in the relationships with our clients.

 MD, Global Research Agency

Thanks so much for your session yesterday, it really got the whole team thinking, which is great.

Head of Strategy, Insight & Planning, Communications Client

Many thanks for presenting at this morning's team session. The session was pitched just right and I have had feedback from a number of the team who found the session both valuable and interesting!

Head of Insight, Financial Services Client