Senior Adviser
Debra joined the IMA in September 2023.
Many of you will have met her before at Insight forums, Quirks or other industry events, and she’s been a great advocate for Insight team best practice, representing British Gas, Saga and Halfords at our forums.
Debra will combine her IMA work with her role as Head of Insight & Research at Virgin Atlantic, so she’ll be ideally placed to help us and other members stay close to current challenges and opportunities.
At the IMA, Debra will support a wide range of members, including General Mills, McDonald's, Nestle, Sainsbury's and Suntory.
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