The IMA team

The IMA is based in the UK in the historic town of Royal Leamington Spa, Warwickshire. Our team includes Chief Executive James Wycherley, and an expert group of corporate Insight professionals who now provide inspiration, guidance and support to Insight leaders in the UK, North America and Europe

James Wycherley

Chief Executive, and author of Transforming Insight: the 42 secrets of successful corporate Insight teams, host of the Transforming Insight podcast and the Insight forums

Lisa Dutton

Head of Team Development and Senior Adviser: specialises in Insight storytelling and influencing skills. Previous experience in a variety of senior Insight, data analysis and customer experience roles at Barclays, BNP Paribas and RAC

Emma Jones

Head of Insight & Content and Senior Adviser: leads the development and deployment of the IMA's best practice research and insight, and runs our Transforming Insight capability benchmarking. Previous experience in a range of Insight roles at Halfords, Barclaycard and BNP Paribas.

Jane Woolley

Senior Adviser: leads Insight strategy, mentoring, commercial thinking and behavioural economics. Previously worked as Head of Insight at London Underground and Associate Director at BMRB International.

Julia Joskey

Senior Adviser: specialises in visual communication and Insight generation. Previously held senior Insight and data analysis roles at Homeserve, Capital One and Barclays.

Tim Downing

Senior Adviser: formerly Head of Insight and Foresight at multi-national brewers Molson Coors. Tim also lectures in the School of Marketing and Management at Coventry University.

Dee Sancee

Academy Administrator: manages the IMA's membership and financial administration. Previously worked for 20 years in a variety of administration roles at Warwickshire Police.

Kayla Daniels

Membership Manager: leads the IMA's Transforming Insight programme, co-ordinating member bookings and requests. Previously worked as a secondary school teacher and business administrator before joining the IMA.

Roy Hammond

Senior Adviser: specialises in knowledge farming and communication planning. Previously held a variety of senior Insight roles for 20 years at Barclays.

Charley Johnson

Charley joined the IMA in June 2023 having previously worked as an HR Officer at British Athletics. She co-ordinates Insight forum bookings, new member enquiries and manages James's diary

Debra Walmsley

Senior Adviser: joining the IMA in September 2023 and combining her IMA commitments with her role as Head of Insight and Research at Virgin Atlantic