The IMA team

The Insight Management Academy is based in the UK in the historic town of Royal Leamington Spa, Warwickshire.

Our team includes directors James Wycherley, Lisa Dutton and Emma Jones, our head office colleagues, and our expert Insight advisers and associates who provide inspiration, support and encouragement to Insight leaders in the UK, North America and Europe

James Wycherley

Chief Executive, and author of Transforming Insight and The Insight Leader's Playbook, host of the Transforming Insight podcast and the Insight forums

Lisa Dutton

Head of Customer: ensures our members receive the benefits they're entitled to, and that we're doing everything we can to ensure a great experience for both our customers and our own colleagues who deliver those services. Previous experience in a variety of senior Insight, data analysis and...

Emma Jones

Head of Content: leads the IMA's best practice research, and the development and communication of new content. Previous experience in a range of Insight roles at Halfords, Barclaycard and BNP Paribas.

Jane Woolley

Senior Adviser: leads Insight strategy, mentoring, commercial thinking and behavioural economics. Previously worked as Head of Insight at London Underground and Associate Director at BMRB International.

Roy Hammond

Senior Adviser: specialises in knowledge farming and communication planning. Previously held a variety of senior Insight roles for 20 years at Barclays.

Debra Walmsley

Senior Adviser: joining the IMA in September 2023 and combining her IMA commitments with her role as Head of Insight and Research at Virgin Atlantic

Christine Stoddart

Senior Adviser: joined the IMA in March 2024 having previously held Senior Insight, Foresight and Data Analytics roles in Co-op, Wilko, William Hill, DFS and Yorkshire Bank.

Parveen Bdesha

Senior Adviser: joined the IMA in March 2024, having previously represented News UK and eBay Europe at forums over a number of years.

Charley Johnson

Business Manager: joined the IMA in June 2023 having previously worked in HR at British Athletics. She co-ordinates Insight forum bookings, new member enquiries and manages James's diary

Ned

Office dog: Ned joined the IMA in September 2021. A regular visitor to the office in Royal Leamington Spa, he is an expert in avoiding stress and helping colleagues with their lunch

Tim Downing

Senior Associate: formerly Head of Insight and Foresight at multi-national brewers Molson Coors. Tim also lectures in the School of Marketing and Management at Coventry University.

Liz Haas

Associate: joined the IMA in March 2024 and is Global Programme Manager Marketing Effectiveness at the LEGO Group

Lara Meyer

Associate: Lara Meyer joined the IMA as an Associate in June 2024. An experienced Insight leader who has now become an expert in stress and burnout

Sandra Kampmann

Associate: Sandra joined the IMA as an associate in October 2024. She worked previously as Director of Insight & Analytics at asos.com and is a Data and Insight Consultant.

Amanda Wigginton

Associate: Amanda joined the IMA in October 2024. She is an executive level insight & strategy leader and consultant, specialising in using customer understanding and data to drive business strategy and revenue growth across marketing, advertising, content and product development.