TIP122 Developing a customer instinct
1-hour or 2-hour online team discussion
When?
On request, subject to availability from Oct '24
Why?
All our organisations would benefit from seeing value creation through the lens of customer and market knowledge, but many of our companies do not have a natural customer instinct
What?
In this online discussion:
- we discuss the importance of customer instinct to an organisation
- we highlight how Insight teams can play a key role in helping to bring colleagues closer to the customer through a programme of activities
- we look at examples from some of the most successful Insight teams doing this
The team sessions will make reference to the Insight leader's playbook and the wider importance of developing a customer instinct
Follow-up sessions
After the initial discussion, the IMA can provide further 1-hour support sessions for Insight leaders who would like guidance as they implement new ways of working in their Insight teams.
Who?
These team discussions are led by Debra Walmsley
They are designed for a group of up to 15 corporate Insight professionals who work in the same organisation
How much?
Initial discussion
IMA members can book a 1-hour discussion for 50 credits* (or £692 +VAT) or a 2-hour session for 100 credits* (or £1,383 +VAT)
Non-members can book these sessions for £1,038 +VAT or £2,079 +VAT respectively
Follow up sessions
IMA members can book for 25 credits* per hour (or £346 +VAT)
Non-members can book for £519 +VAT per hour
Any preparation required would also be charged by the hour.
Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.
*All Tier 1 member organisations get 600 credits included in their annual membership, to use on our Transforming Insight programme.
Also available
This team discussion explores some of the principles written about in Transforming Insight, chapters 26, 28, 29 and 30, the IMP600 series of guides and IMV600 series of videos.
Quick links
Frequently asked questions about IMA team development
Explore other Transforming Insight programme options
For more information or to make a booking